Productions.com - Programmatic Media Coordinator

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Programmatic Media Coordinator

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Programmatic Media Coordinator

Salary: $58,960 - $73,700
• Emerging Level
Skills: Social Media Digital Media Marketing / Advertising / Pr Services Project Management

Summary

Learn and assist in applying Disney Streaming Services’ display, video, and audio strategies to drive subscriber acquisition, conversion & efficiency

Category Digital Media  Marketing / Advertising / Pr Services  Project Manager  Social Media 
Location Greater New York City Area
Time Period Full Time
Posted Date Sep 27, 2023
Start Date N/A
End Date N/A

Job Description

The Customer Acquisition team is tasked with driving new subscriber growth. The team is responsible for the planning, execution, and optimization of user acquisition and performance marketing campaigns. The ideal candidate has a passion for the digital media landscape and understands the intricacies and unique attributes of every step in the marketing funnel. The successful candidate will bring a highly analytical, creative, and flexible growth mindset to the role, which will be critical to delivering breakthrough thinking for this channel.

Responsibilities and Duties of the Role:
  • Learn and assist in applying Disney Streaming Services’ display, video, and audio strategies to drive subscriber acquisition, conversion & efficiency
  • Own various essential tasks including budget management and reconciliation, media ad trafficking, tracking, and reporting
  • Support team in the development and evaluation of publisher RFPs, while effectively utilizing media research tools and resources to create strong media plan recommendations
  • Maintain media plan documentation, insertion orders, contact lists, post-launch proof of placement decks, etc. from the beginning through the end of the campaign lifecycle
  • Executes Quality Assurance (QA) of ad tracking functionality and creative units to identify and solve any issues
  • Track partner performance daily to ensure campaign effectiveness, holding partners accountable for achieving KPIs
  • Responsible for compiling updates on partner capabilities and offerings through vendor contact and disseminating them to the rest of the team
  • Monitor trends, tools, opportunities, and applications in both the digital media ecosystem and the streaming industry, and apply knowledge accordingly
  • Comfortable working in a fast-paced and dynamic working environment, supporting new products/businesses supported by a proven large-scale media property
Basic Requirements:
  • Digital Media Marketing internship experience preferred
  • The ideal candidate will have some experience with direct-response campaigns
  • Hands-on experience with Google Marketing Platform suite (i.e. DV360, CM, etc.) preferred
  • Skilled in all Microsoft Office Products, specifically Excel
  • Flexibility & ability to work in a fast-paced and dynamic environment
  • A strong communicator with a can-do, positive attitude and a strong desire to get things done
  • Sense of humor and desire to have fun!
Preferred Requirement :
  • Media agency internship experience
  • Global/international media buying experience
Basic Education:
  • Bachelor’s degree in Business, Analytics, Marketing, Communications, or Advertising; OR equivalent professional work experience
The hiring range for this position in New York is $58,960.00 to $73,700.00 per year based on a 40-hour work week. 

Job Type Full Time 
Weekly Limit N/A
Shift Day
Attached Files
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