Productions.com - Growth Marketing Strategy Manager

Job Details

Growth Marketing Strategy Manager

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Growth Marketing Strategy Manager

• Intermediate Level

Summary

The Growth Marketing Strategy Manager serves as a liaison between regional teams and the centralized global teams to co-create cohesive and profitable marketing strategies, develop processes that streamline operations and promote marketing at scale, and to continuously monitor and optimize performance to maximize subscriber growth.

Category Marketing / Advertising / Pr Services  Project Manager 
Location Greater New York City Area, Greater Los Angeles Area
Time Period Full Time
Posted Date Aug 16, 2023
Start Date N/A
End Date N/A

Job Description

The Growth Marketing Strategy Manager serves as a liaison between regional teams and the centralized global teams to co-create cohesive and profitable marketing strategies, develop processes that streamline operations and promote marketing at scale, and to continuously monitor and optimize performance to maximize subscriber growth.

The position involves a variety of tasks, including contributing to the marketing strategy and media plans, monitoring competitive trends, analyzing KPIs, and collaborating cross-functionally with all tactical and operational teams (e.g. channel teams, finance, legal, product, etc) to ensure that marketing plans and international strategic initiatives are executed effectively and consistently across the regions.

Responsibilities
  • Manage the relationship with the regional marketing team and work closely on developing the marketing strategy, resolving any issues, and coordinating execution between global and regional performance marketing, brand marketing and engagement marketing.
  • Manage cross departmental GTM timelines and workstreams to ensure launch success of global initiatives.
  • Analyze marketing and subscriber performance to uncover insights, identify new opportunities and generate innovative ideas for value creation.
  • Ensure optimal contribution from every team towards the region’s business objectives, and that marketing campaigns leverage best in class tactics and the full capabilities of our tech stack.
  • Evaluate market trends and compile detailed competitor analysis (marketing tactics, offers, positioning, pricing, etc) and creative audits (marketing campaigns, landing pages, etc) to inform strategy and testing
  • Identify any inefficiencies or bottlenecks in workflows and collaborate with operating teams on further streamlining campaign development, localization and deployment
  • Partner with the central and regional teams to coordinate regional review sessions and cross functional updates to ensure codification of insights and continued distribution of information, global learnings, and regional feedback.
Basic Qualifications
  • 5+ years of hands-on performance marketing experience in a fast-paced environment
  • Strong understanding of the different areas of marketing (e.g. market research, digital media planning, testing, performance analysis, etc)
  • Experience working with marketing teams (ad ops, tech, creative, activation, etc)
  • Strategic mindset and proven ability to identify opportunities that drive high return
  • Strong quantitative skills and proficiency with data analysis tools
  • Must be extremely well organized, proactive and detail oriented
  • Demonstrated ability to multitask, prioritize and manage complex projects under pressure
  • Excellent communication & presentation skills
  • Experience in DTC, subscription marketing or ecommerce is a plus
The hiring range for this position in New York is $97,170 to $130,350 per year and in Los Angeles is $92,742 to $124,410 per year. 

Job Type Full Time 
Weekly Limit N/A
Shift Day
Attached Files
N/A