EXECUTIVE PRODUCER - DIGITAL CONTENT

11Alive, TEGNA’s NBC affiliate in Atlanta, is searching for an experienced, creative and motivated Digital Executive Producer to help lead the day-to-day production of editorial content across 11Alive’s digital, mobile, app, OTT and social media platforms.

If you thrive in a fast-paced environment and have a keen eye for accuracy and detail and can lead a team of digital journalists, this could be a great opportunity for you. The ideal candidate is a journalist at heart with a background in digital strategy and analytics.

This position will help guide editorial decision-making across all platforms, managing strategy and partnering with journalists across the newsroom to make the best possible product.

As a newsroom leader, the Digital Executive Producer will have a voice in editorial and leadership meetings.

This role reports to the Director of Digital Content and is a member of the news management team. It will require flexibility in hours worked and on-call shifts, as needed.

Responsibilities:

•  Works with the news digital team and digital management to coordinate daily digital news efforts – oversees digital efforts: story selection, writing and copy editing, distribution, live streaming.
•  Guide the editorial process for the digital team through prioritizing tasks, making story assignments, copy editing and training staff.
•  Collaborates across workgroups to create daily content, original digital content and special projects focused on rich, interactive digital experiences
•  Helps lead the newsroom editorial meetings to make decisions based on social listening, digital data and live metrics.
•  Experience with scouring digital and social analytics and developing strategies to make a positive impact on the data.
•  Aggressively covers breaking news for digital/social platforms through articles, videos, breaking news alerts, live streams and social media.
•  Comfortable in a fast-paced newsroom environment and an excellent multitasker
•  Champions original, digital-first content production for 11Alive platforms
•  Guides team members on where and how to find story ideas and information, including how to use metrics and social listening to be audience focused
•  Trains digital team and extended news department on best digital practices – including SEO and headline writing – to create engaging content that is specific to platforms.

Requirements:

•  Minimum 5 years producing digital and social content in a newsroom
•  Previous experience in a leadership position preferred
•  Skilled copy editor
•  Understanding of copyright law, music rights and basic journalism legal principals
•  Well versed in online metrics such as Google Analytics, CrowdTangle, Facebook Insights, YouTube Analytics, etc.
•  Working knowledge of Content Management Systems, Basic HTML and live stream technology
•  Strong understanding of all social media platforms and how they contribute to overall success
•  Keen interest in emerging digital trends and evolving consumption habits
•  BS/BA in related field - journalism, broadcast, digital media

Work Environment: Office

Physical Demands: Sedentary work

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.