Productions.com - Director, Program Marketing

Job Details

Director, Program Marketing

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Director, Program Marketing

• Expert Level

Summary

The Director of Global Program Marketing drives the planning and execution of marketing campaigns, delivering new viewers and/or subscribers for our Kids & Family programs, sports initiatives & franchises across multiple platforms, including Paramount+ and Nickelodeon linear.

Category Marketing / Advertising / Pr Services 
Location Greater New York City Area, Greater Los Angeles Area
Time Period Full Time
Posted Date Sep 26, 2023
Start Date N/A
End Date N/A

Job Description

The Director of Global Program Marketing drives the planning and execution of marketing campaigns, delivering new viewers and/or subscribers for our Kids & Family programs, sports initiatives & franchises across multiple platforms, including Paramount+ and Nickelodeon linear.

In addition, this individual leads management for franchise properties and non-franchise programming and is the key liaison between Nickelodeon, internal collaborators, and external partners.

Responsibilities include but are not limited to:
  • Express Nickelodeon’s unique personality and POV across the world of sports, develop and implement marketing campaigns for sports-related properties, movies, and tentpoles.
  • Key marketing liaison with internal and external sports partners, including the production, consumer products, sales, NFL, CBS Sports, and teams/leagues/clubs.
  • Drive long-term franchise comms strategy and short-term execution for critical franchises, liaising with and coordinating activity across LOBs including studio, sales, licensing/consumer products, press, LBE, and streaming.
  • Strategically lead all aspects of the entire campaign lifecycle from kickoff through post-campaign analysis, including marketing and creative strategy, positioning, briefing, media strategy, campaign development/execution, and performance monitoring/optimization/after-action review.
  • Effectively collaborate with media strategy, creative, and social teams to connect creative ideas and build campaigns that breakthrough with related audiences.
  • Define a single vision and strategic rollout. Rally marketing teams, agency partners, and the company at large, ensuring breakthrough communication strategies in a cluttered media environment.
  • Actively seek out, identify, and excel at innovative marketing approaches, including media partnerships, digital/social media, influencers, events/stunts, and Public Relations.
  • Develop innovative and coordinated social/earned media strategies alongside Nick and Paramount+ social & PR teams
  • In cooperation with Business Intelligence and Media Planning, track/manage performance against campaign Key Performance Indicators; pro-actively reviewing data and providing clear direction to optimize tactics throughout the life of a campaign.
  • Build, grow, and develop reports and marketing collaborators.
Basic Qualifications:
  • Bachelor’s degree or equivalent experience, MBA preferred.
  • 10+ years experience in movie and/or TV marketing, preferably with prior direct responsibility for launching Kids & Family and/or Sports Programming.
  • Prior experience working with the NFL preferred.
  • Successful track record driving awareness, interest, viewing, and (where applicable) TVOD revenue/SVOD subscriptions for top-tier entertainment IP.
  • Prior experience working in/with D2C service and/or streaming business preferred.
  • Excellent communication (verbal and written) presentation and interpersonal skills.
  • Experience and ability to interpret analytics and apply research to make informed recommendations.
  • Ability to multi-task and adapt to a challenging, fast-paced environment of multiple priorities and collaborators.
Additional Qualifications:
  • Passion and proficiency with kids & family entertainment, as well as, sports/fan culture.
  • Strong knowledge of social media, digital ecosystems, influencer programs, and IP-building.
  • Extensive experience with core marketing software, including Microsoft and Google ecosystems: PowerPoint, Word, Excel, Google Suite, Slack.
  • Excellent sense of humor!
Hiring Salary Range: $125,000.00 - 150,000.00. 

Job Type Full Time 
Weekly Limit N/A
Shift Day
Attached Files
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