Productions.com - Director, Brand Strategy, Entertainment - hybrid

Job Details

Director, Brand Strategy, Entertainment - hybrid

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Director, Brand Strategy, Entertainment - hybrid

• Expert Level

Summary

The E.W. Scripps Company is hiring a Director, Brand Strategy who will oversee Brand Strategy across assigned entertainment brands. Lead a team responsible for managing the strategy, execution and development of the Scripps brands with regard to viewership, revenue, communications, and distribution objectives. This is a hybrid position that can be located in Atlanta or NYC.

Category N/A
Location Greater Atlanta Area, Greater New York City Area
Time Period Full Time
Posted Date Nov 27, 2023
Start Date N/A
End Date N/A

Job Description

The E.W. Scripps Company is hiring a Director, Brand Strategy who will oversee Brand Strategy across assigned entertainment brands. Lead a team responsible for managing the strategy, execution and development of the Scripps brands with regard to viewership, revenue, communications, and distribution objectives. This is a hybrid position that can be located in Atlanta or NYC.
 
WHAT YOU’LL DO:
  • Develop and implement strategy to increase visibility and exposure.
  • Create marketing briefs for key marketing campaigns taking a strategic, data-driven, and holistic view of the brand(s) involved.
  • Manage and coordinate all media, communications, marketing, advertising and promotional activities including determining desired outcomes, creative idea generation and production, as well as technical execution.
  • Conceptualize, develop, and implement marketing plans and projects for new and existing initiatives. Manage productivity and effectiveness of those plans and continually optimize for success.
  • Devise and execute content marketing plans that promote market leadership and support marketing efforts.
  • Produce creative and copy to support best practices for use across consumer, trade and press outlets.
  • Stand out as a brand expert and support industry relationships to deliver and exceed the company’s marketing and revenue goals.
  • Evolve our corporate and individual brand’s visions, positioning and messaging and translate it into consistent tactical brand and creative strategy across all touchpoints.
  • Build awareness, drive traffic, and create overall business value to support the growth of the Scripps brands.
WHAT YOU’LL NEED:
  • BS/BA in related discipline or equivalent years of experience preferred
  • Generally, 10+ years of experience in related field preferred
  • Prior managerial experience preferred 
WHAT YOU’LL BRING:
  • Ability to think strategically, execute quality output under tight deadlines
  • Strong time management skills and ability to effectively multitask
  • High level of creativity, ability to think "outside the box"
  • Strong brand management focus
  • Strong presentation skills and ability to lead meetings
  • Proven contract negotiating and supplier management skills
  • Superior oral and written communication and analytical skills
  • Ability to work well independently and on a team
  • Scripps offers a hybrid working option for this position

Job Type Full Time 
Weekly Limit N/A
Shift Day
Attached Files
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