Job Details
Director, Brand Strategy, Entertainment - hybrid
Director, Brand Strategy, Entertainment - hybrid
Summary
The E.W. Scripps Company is hiring a Director, Brand Strategy who will oversee Brand Strategy across assigned entertainment brands. Lead a team responsible for managing the strategy, execution and development of the Scripps brands with regard to viewership, revenue, communications, and distribution objectives. This is a hybrid position that can be located in Atlanta or NYC.
Category
N/A
Location
Greater New York City Area, Greater Atlanta Area
Time Period
Full Time
Posted Date
Nov 27, 2023
Start Date
N/A
End Date
N/A
Job Description
The E.W. Scripps Company is hiring a Director, Brand Strategy who will oversee Brand Strategy across assigned entertainment brands. Lead a team responsible for managing the strategy, execution and development of the Scripps brands with regard to viewership, revenue, communications, and distribution objectives. This is a hybrid position that can be located in Atlanta or NYC.
WHAT YOU’LL DO:
WHAT YOU’LL DO:
- Develop and implement strategy to increase visibility and exposure.
- Create marketing briefs for key marketing campaigns taking a strategic, data-driven, and holistic view of the brand(s) involved.
- Manage and coordinate all media, communications, marketing, advertising and promotional activities including determining desired outcomes, creative idea generation and production, as well as technical execution.
- Conceptualize, develop, and implement marketing plans and projects for new and existing initiatives. Manage productivity and effectiveness of those plans and continually optimize for success.
- Devise and execute content marketing plans that promote market leadership and support marketing efforts.
- Produce creative and copy to support best practices for use across consumer, trade and press outlets.
- Stand out as a brand expert and support industry relationships to deliver and exceed the company’s marketing and revenue goals.
- Evolve our corporate and individual brand’s visions, positioning and messaging and translate it into consistent tactical brand and creative strategy across all touchpoints.
- Build awareness, drive traffic, and create overall business value to support the growth of the Scripps brands.
WHAT YOU’LL NEED:
- BS/BA in related discipline or equivalent years of experience preferred
- Generally, 10+ years of experience in related field preferred
- Prior managerial experience preferred
WHAT YOU’LL BRING:
- Ability to think strategically, execute quality output under tight deadlines
- Strong time management skills and ability to effectively multitask
- High level of creativity, ability to think "outside the box"
- Strong brand management focus
- Strong presentation skills and ability to lead meetings
- Proven contract negotiating and supplier management skills
- Superior oral and written communication and analytical skills
- Ability to work well independently and on a team
- Scripps offers a hybrid working option for this position
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A