Job Details
Associate Director - Marketing, Star Sports
Associate Director - Marketing, Star Sports
Summary
Redefine the brand framework for Star Sports to ensure that it is in sync with the fan expectations and remains relevant in today’s multimedia world.
Category
Digital Media
Marketing / Advertising / Pr Services
Social Media
Location
India
Time Period
Full Time
Posted Date
Apr 03, 2023
Start Date
N/A
End Date
N/A
Job Description
KEY RESPONSIBILITIES
- Redefine the brand framework for Star Sports to ensure that it is in sync with the fan expectations and remains relevant in today’s multimedia world.
- Define the omnichannel fan experience with the SS brand and ensuring that each experience for the fan is world class.
- Helps design & define the digital/social experience and ensure that the brand increases fan engagement, to start and maintain consumer dialogue in social media.
- Define the social roadmap & the role that each social platform needs to play in acquiring and engaging fans.
- Fosters a strong opinion-leader network in culture and entertainment to drive brand image and visibility.
PERFORMANCE MEASURES
- Delivering brand awareness / preference metrics for SS
- Managing brand standards across all touchpoints
- Fan acquisition & engagement metrics
- Cross functional collaboration
QUALIFICATION
- MBA (preferably from premium B School)
- 10-12 years of experience in Marketing with at least 5 years in Brand Marketing honed over large iconic Indian / global brands
KNOWLEDGE AND SKILLS
- Proven ability to develop brand and marketing strategies
- Ability for leading the execution in a multi project, multi stakeholder environment
- Experience in identifying target audiences and devising effective campaigns at PAN India level
- Data and Insights Driven decision making
PERSONAL ATTRIBUTES
- Avid Sports enthusiast
- Disposition to groom the next line of Brand Managers to lead independent projects and progressively take up higher responsibility
Job Type
Full Time
Weekly Limit
N/A
Shift
Day
Attached Files
N/A