Summary
As an integral part of the Video Commerce Storytelling team, the Associate Category Producer, under the direction of the Category Producer, is responsible for developing and communicating presentation strategies that drive engagement in order to drive sales, while balancing innovation.
Category
Live Event / On Location Services
Marketing / Advertising / Pr Services
Producers
Location
Greater Philadelphia Area
Time Period
Full Time
Posted Date
Feb 14, 2024
Start Date
N/A
End Date
N/A
Job Description
As an integral part of the Video Commerce Storytelling team, the Associate Category Producer, under the direction of the Category Producer, is responsible for developing and communicating presentation strategies that drive engagement in order to drive sales, while balancing innovation. In this role you will work with our key internal and external partners to curate relevant messaging, features, stories, content, demonstrations and best practices for an assigned category. This includes developing the strategy for QVC BIG Deals, shows and items for QVC's Video Commerce platforms.
Your Impact
- You will drive viewer engagement and sales goals by applying previously successful best practices and techniques, identifying new methods and plans that drive results for assigned category.
- You will leverage Category Production expertise, to develop and communicate the Production Plan to Video Commerce Production & Operations and On-Camera Talent.
- Analyze trends and data, in order to influence the improvement of viewership metrics for a show, category, brand, or item, using viewership reporting, and consumer insights data.
- Collaborate and align with key internal and external partners to develop & implement presentation strategies that align with QVC's business goals.
What You Bring
- Education: Bachelor's degree in merchandising/marketing/digital/broadcasting or related degree, or equivalent business experience required
- Experience: 2 directly related years' experience in broadcasting, multichannel retailing, or merchandising environment
- Knowledge of Tableau, Dalet, Source History, Broadcast PAL, Script Review, PeRC, Buyer/Guest Management, Weekly Program Guide, One Note, TSV Checklist, Product and Show Blueprints.
- Demonstrated development with presentation of business strategy, directly related to Category Production required.
Job Type
Full Time
Weekly Limit
N/A
Shift
Day