Acts as liaison with the athletic department to lead creative content efforts in the areas of strategic communications, revenue generation, fan engagement, marketing and branding initiatives and perspective student-athlete recruitment while also assisting with creative content production and social media strategy in the office of Marketing and Communications.
Position Information
- Produces high-quality content by assigned deadlines as necessary.
- Works closely with the Department of Athletics Communications to develop creative elements and implement social and digital strategies.
- Helps manage the day-to-day creative content for all official department and team social media accounts.
- Works with support staff, coaches and student-athletes to recognize program priorities and develop strategies to meet goals.
- Ensures that content is consistent with the overall brand, look and feel of Youngstown State University and also that of the departments served.
- Provides social media best practices to staff, coaches and student-athletes.
- Assists in the recruiting, managing, training and scheduling of department graphic design, video and photography student staff.
- Aids in sponsorship fulfillment through the creation of videos and content.
- Assists with social media strategy and content development for main university accounts.
- Acts as liaison and point of contact with athletics for all social media communication.
- Supports the university during crisis communication incidents.
- Plans, scripts and produces cohesive creative social media strategy that supports the admission and enrollment of students.
- Develops social media guidelines and strategies as needed.
Other Functions and Responsibilities: Performs other related duties as assigned.
Equipment Operated: Computer and all other standard office equipment.
Work Schedule: Typically, Monday through Friday, travel and nontraditional hours, as needed.
Supervision Exercised: May exercise supervision over student employees.
Reports to: Director, Marketing and Communications
Qualifications and Competencies
Required Certifications, Training, and/or Licensures: None
Knowledge, Skills, and Abilities:
- Knowledge of: University policies and procedures*; office practices and procedures; department/division goals and objectives*; department/division policies and procedures*; workplace safety practices and procedures*; English grammar and spelling; records management; office management; project management.
- Skill in: Editing; written and verbal communication; time management and organization; use of office equipment; typing, data entry; computer operation; use of computer software and other programs applicable to the assigned department/division*.
- Ability to: Collect data, establish facts, and draw valid conclusions; determine material and equipment needs; compile and prepare reports; use proper research methods to gather data; understand a variety of written and/or verbal communications; maintain records according to established procedures; effectively interact with personnel and public to answer routine questions; train or instruct others; move quickly and effectively from one tasks to another; work independently and in a team environment; develop and maintain effective working relationships.
(*) Developed after employment.
Minimum Qualifications:
- At least a bachelor’s degree from an accredited institution in graphic design, broadcasting, journalism, marketing, communications, or related field.
- Experience maintaining multiple social media channels and working with social media monitoring/scheduling tools.
- Proficient experience utilizing Photoshop, Canva, InDesign and Premiere.
- Knowledge of current social and digital media trends and specifications, specifically in College Athletics.
Preferred Qualifications:
- Experience creating and implementing communications plans.
- Knowledge of AP style.
- Ability to multitask and manage priorities from multiple departments.
- Experience in creating effective social content plans and marketing campaigns.
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