Director of Strategic Marketing

The Director of Strategic Marketing will be responsible for executing the strategies and plans that establish brand consistency, increase sales, and generate higher visibility in the market for CBS 58, WMLW and Telemundo Wisconsin. 

The DSM will work with senior leadership to define and execute our strategic vision, increase non-tradition revenue through creating new partnerships and developing current partnerships, act as a liaison between editorial, promotions, and sales departments to successfully execute initiatives, and foster relationships and lead efforts to expand and deepen community involvement.

Position requires creative vision, knowledge of station operations, proven success developing and executing revenue opportunities, the ability to manage initiatives involving multiple departments and partners from conception to completion, and effectively communicate with station management, partners, and community.