- Digital & Social Marketing Producer

Job Details

Digital & Social Marketing Producer


Digital & Social Marketing Producer

• Emerging Level


11Alive/WXIA-TV, a TEGNA company, is looking for a talented and driven digital & social media marketing producer who can bring the brand to life through content creation across multiple social and digital channels.

Category Digital Media  Marketing / Advertising / Pr Services  Producers 
Location Greater Atlanta Area
Time Period Full Time
Posted Date Jan 07, 2022
Start Date N/A
End Date N/A

Job Description

Join the media organization known for award-winning journalism, excellence in innovation, and a great workplace culture.


•  Partner with marketing director and digital marketing manager on digital/social strategies for 11Alive’s Where Atlanta Speaks brand, promotion of newscasts, branded segments, and digital offerings
•  Conceptualize, produce, and edit eye-catching videos, display banners, and social graphics to generate brand awareness and engagement
•  Publish content across social platforms including web, OTT, Facebook, YouTube, Instagram, TikTok and Twitter
•  Monitor social posts for trending topics and hashtags for re-marketing
•  Moderate brand social pages to share audience trends with marketing and editorial teams
•  Identify stories that could drive conversations and impact our target audience
•  Help track and report social analytics
•  Assist with breaking news marketing and social response as needed, on weeknights and weekends
•  Stay informed on social media trends to help reach emerging audiences
•  Other responsibilities as assigned by digital marketing manager


•  BA/BS in communications, journalism, or equivalent degree
•  2 to 3 years of experience in a digital/social media marketing role at a medium or large market TV station, media organization or agency
•  Strong working knowledge of Adobe Creative Suite (Premier, After Effects, Photoshop)
•  Strong technical knowledge of social media, CMS, and Google analytics platforms
•  Solid writer who can transform complex information into compelling ad copy
•  Experience shooting/capturing video & audio elements is a plus
•  Self-starter who thrives on getting things done, sometimes with little or no direction
•  Passion to deliver quality, consistent brand experiences for our audiences
•  Experience growing social media brands is a plus
•  Solid organization and time management in a fast-paced environment
•  Excellent written/verbal communication and interpersonal skills
•  Attention to detail to maintain high professional standards and quality
•  Manage and track multiple projects concurrently while still meeting deadlines

Work Environment: Office

Physical Demands: Sedentary work

Travel: Rarely: less than 10%

Work Environment Set: Office: normally performed in a typical interior/office environment

Physical Demands Set: Sedentary work: Involves sitting most of the time; walking, lifting, bending, standing, etc.

Job Type Full Time 
Weekly Limit 40
Shift Day
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