The Senior Manager of Marketing, reporting to the Vice President of Marketing and Communication, will improve upon our current project management processes and procedures. Responsibilities include: creating thoughtful, sustainable, scaleable standards improving best practices for cross-departmental collaborations and helping others with long-range planning. Other responsibilities include project planning, process analysis, and resource management; as well as gathering, analyzing, and documenting business requirements, and initiating and managing effective marketing and communication strategies.
Partner with the VP of Marketing and Communications and other Audience Development leaders to set, manage, and execute our audience development workflows.
Identify, plan, and execute effective, “right-size” workflows and tools to improve quality, speed or financial accountability.
Manage and balance the department budget and drive fiduciary responsibility across units.
Build end-to-end infrastructure that equips senior management with clear and actionable data; and work with the Director of Research to ensure all programs have a measurable return on investment (ROI).
Oversee annual planning and budget cycle in alignment with senior management’s goals, ensuring optimal role assignments and effective communication protocols are established.
Coordinate execution of ITVS-driven grants within the public media system, managing letters of agreement, contracts, reporting, and billing.
Manage database integrity and ensure its optimization; develop strategy for monitoring and partnering with the Business department and Programming and Production department to ensure gaps in data do not exist and the automation of marketing data delivers accurate results.
Perform quarterly reviews to ensure department and unit resources are being allocated effectively.
Plan and support department communications, including executive presentations for staff and stakeholders outside of ITVS.
Drive alignment between the marketing team and engagement team especially as it related to the metrics they share, and when needed ensure operational support is provided for the Creative Services team.
Develop and deliver digital upgrades across platforms and proprietary tools on an annual and as needed basis.
Represent and champion the Audience Development department as it pertains to institutional audits to ensure needs are addressed and met; and across the organization, particularly with IT and Senior Management.
Other duties may be assigned on an as needed basis.
A commitment to social impact work and engagement in a variety of social, economic, and cultural perspectives.
Cares about principles associated with diversity, equity, and inclusion; willing and wanting to support the voices and visions of underrepresented communities, and reflect the interests and concerns of a diverse society.
Outstanding communication skills; ability to build and manage internal team relationships with client-oriented, solution-focused approach.
Expert knowledge of database management concepts and best practices.
Confident with data analysis capabilities and delivery of insights.
Excellent interpersonal skills and “can do” attitude; superior verbal and written communication skills.
Creative with a flexible mind-set; open to new ideas and practices.
Ability to stay focused, highly organized and pay close attention to details.
Can work on multiple projects quickly and efficiently.
Willing to support leadership’s decision and direction in a positive, professional and cooperative manner. Great sense of humor is helpful too!
Required: 5-7 years of professional experience in project management and communications in one of the following areas: broadcast or cable network, public media, entertainment, marketing, advertising agency, or brand management
Required: Experience working with systems and employing best practices to achieve useful and valuable integrations between IT and Marketing/Communications goals.
Required: Experience with database/CRM tools, Microsoft Suite, Google Suite.
Preferred: Basic understanding of Workfront, Asana, Slack, Google Suite, Dropbox, Vimeo.
Preferred: Netsuite, Filmmaker, FilmTrack.